Developing International Strategies

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge.

Aceasta carte se concentreaza pe dezvoltarea strategiilor pentru internationalizarea cu succes a companiilor mari si mijlocii. Devenirea internationala ofera oportunitati importante pentru companiile de toate dimensiunile, dar intr-un mediu din ce in ce mai complex, planificarea strategica implicata este si ea o provocare.