Developing Successful Global Strategies for Marketing Luxury Brands

Focuses on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers' behaviour, integration between physical and online channels, and the development of social media marketing strategies.

Se concentreaza asupra problemelor contemporane care afecteaza industriile de lux, cum ar fi transformarea digitala (blockchain, big data, analiza, procese de inovare), dezvoltarea durabila, schimbarile in comportamentul consumatorilor de lux, integrarea intre canalele fizice si online si dezvoltarea strategiilor de marketing pe retelele sociale.