Digital Analytics for Marketing

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

Aceasta carte cuprinzatoare ofera studentilor un ,,mare tur" al instrumentelor necesare pentru masurarea activitatii digitale si implementarea celor mai bune practici pentru utilizarea datelor pentru a informa strategia de marketing. Este primul text de acest gen care prezinta studentilor platformele de analiza dintr-o perspectiva practica de marketing.