Digital and Social Media Marketing

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.

Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book's Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption.

Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners' experience and create an interactive international learning community.

This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

Marketing digital si social media: o abordare bazata pe rezultate este un nou ghid interesant pentru comertul digital, bazat pe cercetare si bazat pe rezultate. Exemplele sale se trag de la IMM-uri si din Europa pentru a oferi o perspectiva unica pentru cei care invata despre marketingul digital si, fiind dezvoltat in stransa colaborare cu Asociatia Comerciala a Motorului de Cautare (SEMTA), este o sursa fiabila de standarde industriale predominante pentru practicienii din Spre deosebire de alte texte de marketing digital, acest manual accesibil acorda o atentie speciala provocarilor etice ridicate de o lume din ce in ce mai digitala.