Digital Branding

Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.

Editia a doua a brandului digital, ofera indrumari practice pas cu pas, despre cum sa construiti un brand online si sa il cuantificati prin rezultate tangibile. Reuneste fiecare dintre principalele cai de marketing, cum ar fi marketingul de continut, social media, optimizarea motoarelor de cautare si analiza web, pentru a oferi un cadru robust pentru planificarea marcii, identitatea, selectarea canalelor si masurarea eficacitatii campaniilor. contine o revizuire completa a instrumentelor si tehnicilor pentru o aplicare simpla, plus noi studii de caz de profil inalt, inclusiv Accenture, Tesco si Imperial College London.