Digital Influence

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.

Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like.

Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

Aceasta carte aduce ordine in lumea haotica si in evolutie rapida a marketingului influencer, oferind cititorilor contextul, cadrele si cele mai bune practici necesare. Scris pentru profesionistii ocupati in marketing care lucreaza atat pe piata interna, cat si pe piata internationala, abordeaza aceste subiecte intr-o maniera extrem de actionabila si captivanta. Influenta digitala acopera totul, de la modul de identificare a influentatorilor potriviti si determinarea „nivelului de influenta” pana la colaborarea cu influentatori si masurarea rentabilitatii investitiei. .