Digital Influencers and Online Expertise

Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts.

Pe baza datelor din vlog-uri de frumusete publicate de renumiti YouTuber, Bhatia exploreaza modul in care acestea negociaza discursiv identitati multiple intr-un spatiu creativ si participativ, dand nastere la complexitati in definirea unor categorii precum expert, neprofesionist, cursant si profesor in fluid si contexte digitale dinamice.