Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

Industriile modei si de lux au fost bine stabilite de secole, dar noul mediu digital perturbator determina aceste industrii sa-si regandeasca cazul de afaceri si sa-si adapteze ofertele de marci. Acest nou text interesant, primul pe acest subiect actual, ofera cai de progres printr-un amestec de cercetari si exemple conduse de practica.