Digital Marketing

Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.

Exploreaza cum sa creezi strategii eficiente de marketing digital cu ajutorul acestui manual cuprinzator. Marketingul digital de Chaffey si Ellis-Chadwick combina teoria si practica, acoperind date, analize, marketing personalizat, confidentialitate si securitate.