Name: Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Brand: Goodfellow Publishers Limited
SKU: 9781911635482
Price: 250.99 RON
Availability: InStock

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

AutorOzturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA); Hancer, Professor Murat, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA)

EdituraGoodfellow Publishers Limited

Dimensiuni154 x 235 x 17

Data Publicarii31/03/2022

Format Necartonata

Numar pagini256

Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.

Marketingul digital si platformele de social media online au devenit pietrele de temelie ale succesului locurilor si locurilor de cazare. Acest volum editat investigheaza starea actuala a marketingului digital si a utilizarii retelelor sociale atat de catre calatori, cat si de catre furnizorii de servicii si exploreaza viitoarele tendinte de cercetare in marketing digital si retelele sociale.

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