Digital Marketing Fundamentals

In Digital Marketing Fundamentals, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the internet for market research, product development, branding, customer acquisition, customer loyalty and order processing.

With contributions from a team of online marketing specialists, the book discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics.

This comprehensive and practical textbook is suitable for students seeking a career in marketing as well as marketing professionals globally.

In notiunile fundamentale de marketing digital, sunt abordate toate aspectele relevante ale marketingului digital: aspecte strategice, utilizarea internetului pentru cercetarea pietei, dezvoltarea produselor, branding, achizitionarea clientilor, loialitatea clientilor si procesarea comenzilor. Cu contributiile unei echipe de specialisti in marketing online, cartea discuta site-uri web si aplicatii eficiente, analize digitale si planificare si organizare.