Digital Marketing in the Automotive Electronics Industry

The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide.

Cartea completeaza corpul actual de cunostinte in marketingul business-to-business cu experienta multor profesionisti, de la marketeri pana la conducerea de top al unui furnizor lider de semiconductori pentru automobile la nivel mondial.