Digital Marketing Strategy

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy . This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.

Selectati, aliniati si gestionati in mod eficient canalele si operatiunile digitale folosind aceasta a doua editie a ghidului de bestseller, Strategia de marketing digital. Acest cadru accesibil, pas cu pas, permite planificarea, integrarea si masurarea fiecarei platforme si tehnici digitale, toate adaptate pentru a atinge obiectivele comerciale globale. personalizare, aceasta editie prezinta actualizari de ultima ora privind automatizarea marketingului, mesagerie si e-mail, integrare online si offline, puterea tehnologiilor precum AI, plus noi strategii de protectie a datelor si confidentialitate.