Digital Public Relations and Marketing Communication Trends in Africa

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.

Adoptarea platformelor media digitale necesita intelegerea modului in care se dezvolta culturile digitale ale consumatorilor si marcilor. Cartea prezinta tendintele de marketing digital din Africa, care se dezvolta in acelasi ritm cu adoptarea tehnologiei pe continent.