Digital Transformation and Corporate Branding

The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

Cartea reuneste contribuitori internationali pentru a oferi exemple dintr-o gama larga de industrii si firme, inclusiv industria de retail si industria agroalimentara, si ilustreaza numeroasele dimensiuni ale brandingului corporativ si ale teoriilor si modul in care acestea pot fi ajutate de transformarea digitala.