Digital Transformation and Innovation in Tourism Events

This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. It will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, regulators, certification bodies, local tourism board authorities and policy makers.

Aceasta carte ofera o abordare cuprinzatoare a naturii turismului, evenimentelor si practicilor in context digital. Va fi o referinta utila pentru cei care fac cercetari in domeniul turismului, culturii, ospitalitatii si marketingului, precum si pentru planificatorii de destinatii, autoritatile de reglementare, organismele de certificare, autoritatile locale ale consiliilor de turism si factorii de decizie politica.