Digital Transformer's Dilemma

Bring your company into the digital era without compromising your core business

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing - and digitizing - the legacy business.

The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions:

Crafting a flexible organization Using technology as a driver Designing the necessary processes Building transformational leaders "Right-skilling" the workforce of the future Galvanizing cultural change The Digital Transformer's Dilemma is a very visual book, filled with dozens of engaging illustrations that bring the contained concepts to life on the page.

Based on 100+ interviews with senior executives at leading companies (such as Nestl�, Novartis, Volkswagen, BNP Paribas, BASF and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors' own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.

Aduceti compania dvs. in era digitala fara a va compromite activitatea principala In dilema transformatorului digital: cum sa va energizati activitatea principala in timp ce construiti produse si servicii perturbatoare, autorii le arata companiilor cum sa devina digital in timp ce isi avanseaza activitatea de baza. Cartea subliniaza modul de a obtine un echilibru dificil intre stabilirea unei noi afaceri (digitale) si revitalizarea - si digitalizarea - afacerii vechi. Nucleul cartii se concentreaza pe implementarea efectiva a transformarii digitale in ambele companii, oferind sfaturi, trucuri, instrumente si planuri de actiune pe sase dimensiuni cheie: Crearea unei organizatii flexibile Utilizarea tehnologiei ca motor Proiectarea proceselor necesare Construirea liderilor transformationali „Competenta corecta” a fortei de munca a viitorului Galvanizarea schimbarilor culturale Dilema Transformatorului digital este un aspect foarte vizual carte, plina de zeci de ilustratii captivante care dau viata conceptelor continute pe pagina. Bazat pe peste 100 de interviuri cu directori superiori de la companii de top (precum Nestlé, Novartis, Volkswagen, BNP Paribas, BASF si Michelin) si mai mici ascunse campioni, numeroase studii de caz iluminatoare si propria experienta a autorilor din activitatea de consultanta internationala de management De ani de experienta academica, cartea evidentiaza principiile fundamentale necesare pentru ca directorii si oamenii de afaceri sa transforme organizatiile vechi in companii abilitate digital.