Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.

Aceasta carte abordeaza constructia discursiva a identitatilor corporative in social media din partea corporatiilor chineze, subliniind in special modul in care adeptii social media corporative co-creeaza identitati corporative in timpul interactiunilor intre firme si adepti.