Do Your Own Market Research

Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.

Cercetarea de piata proprie acopera abilitatile si tehnicile necesare pentru a efectua cercetari de piata eficiente. Ofera consultanta si studii de caz si se adreseaza proprietarilor si managerilor de intreprinderi mai mici, managerilor din sectorul public si oricui efectueaza cercetari de piata pentru prima data.