Doing Business in ASEAN Markets

The authors of this important book analyse the pitfalls and risks of doing business in ASEAN countries that are mostly absent in Western markets, covering various strategic, external, operational, and legal-cultural challenges for international companies.

Autorii acestei carti importante analizeaza capcanele si riscurile de a face afaceri in tarile ASEAN care sunt in mare parte absente pe pietele occidentale, acoperind diverse provocari strategice, externe, operationale si juridico-culturale pentru companiile internationale.