Doing Marketing Research

Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.

Metodele traditionale de cercetare in marketing pot fi revelatoare, dar prea adesea nu reusesc sa ofere profunzimea intelegerii de care organizatiile au nevoie pentru a anticipa nevoile pietei. Realizarea de cercetari de marketing permite cercetatorilor sa obtina o profunzime si o semnificatie mai mare din cercetarile lor, iar organizatiilor sa ia decizii strategice mai inteligente.