Doing Research in Fashion and Dress

Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic.

Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.

By contextualizing history, theory and practice Doing Research in Fashion and Dress offers:
-A systematic examination of qualitative research methods in fashion studies in social sciences.
-A practical guide for anyone wishing to conduct fashion research in academia or in the business world.
-An accessible grounding in contemporary fashion studies literature.

Indiferent daca investigati moda ca obiect material, o idee abstracta, un fenomen social sau un sistem comercial, tehnicile calitative va pot ajuta sa intelegeti aproape orice subiect de cercetare. a studiilor de moda si a dezbaterilor din jurul ei, inainte de a introduce abordari metodologice calitative cheie, inclusiv etnografie, semiologie si cercetare bazata pe obiecte.