Doing Research Projects in Marketing, Management and Consumer Research

As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive form interpretive research.

Pe masura ce perspectivele cercetarii interpretative devin din ce in ce mai influente in multe domenii ale cercetarii stiintelor sociale, devine mai important pentru cercetatorii experimentati sa se familiarizeze cu perspectivele filosofice, tehnicile de colectare a datelor si metodele analitice care deriva din cercetarea interpretativa.