Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

Offers a look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. This book reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision.

Ofera o privire asupra modului in care Mercedes-Benz s-a transformat intr-o organizatie cea mai buna din clasa, obsedata de clienti. Aceasta carte dezvaluie modul in care liderii din cadrul organizatiei au condus transformarea mediului operational si cultural la Mercedes-Benz prin viziunea lor strategica.