Driving Digital Strategy

The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.

Cartea abordeaza intrebarile care apar pe masura ce companiile navigheaza prin aceasta tranzitie si ofera o foaie de parcurs pentru aceasta transformare. Complet cu studii de caz bogate si analize profunde, arata modul in care firmele consacrate pot atenua amenintarea si pot valorifica oportunitatile din era digitala.