Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing].

Interpretarea lui Bill Cohen asupra lucrarii lui Drucker nu a fost niciodata necesara mai mult decat astazi, cand marketingul face diferenta intre succes si esec. In aceasta carte, Drucker on Marketing reflecta capacitatea lui Bill Cohen de a intelege si de a comunica gandurile si ideile lui Peter Drucker despre [marketing].