E-Business Essentials

The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory.

Autorul acopera o gama larga de subiecte legate de e-business, cum ar fi mediul online, securitatea e-business-ului, sistemele de facturare si plata, managementul lantului de aprovizionare, marketingul digital, managementul relatiilor cu clientii, business intelligence, adoptarea e-business-ului, managementul schimbarii, masurarea performantei, aspectele juridice si de reglementare.