Economics of Retailing and Distribution

The main purpose of this book is to highlight the existing segments in the retail industry and provide explanations to some of the niches. It aims at providing space for future extensions for integrating the recommendations form scholarly findings relevant in retail and marketing economics.

Scopul principal al acestei carti este de a evidentia segmentele existente in industria de retail si de a oferi explicatii unora dintre nise. Acesta isi propune sa ofere spatiu pentru extinderi viitoare pentru integrarea recomandarilor din constatarile academice relevante in economia retailului si a marketingului.