Educating for Creativity within Higher Education

As the creation of media messages is a fundamental aspect of global creative industries, and that numerous concerns practitioners face are based upon a certain understanding of creativity, the authors propose an exploration of what creativity is in terms of research, and then apply it pedagogically.

Deoarece crearea de mesaje media este un aspect fundamental al industriilor creative globale si ca numeroasele preocupari cu care se confrunta practicienii se bazeaza pe o anumita intelegere a creativitatii, autorii propun o explorare a ceea ce este creativitatea in ceea ce priveste cercetarea si apoi o aplica pedagogic.