Effective Entrepreneurial Management

It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing.

Mai intai ii prezinta cititorilor elementele fundamentale ale managementului antreprenorial, natura managerilor antreprenori si planificarea afacerii, inainte de a explora subiectele specifice ale creativitatii si inovatiei, managementului riscului, marketingului si organizatiei antreprenoriale, precum si finantarea.