Effective Financial Communication

This book draws on insights from finance and accounting research, economics, and psychology as well as media and communication studies to explain the role of corporate disclosure, storytelling, and relationship-management on capital market participants.

Aceasta carte se bazeaza pe perspective din cercetarea financiara si contabila, economie si psihologie, precum si din studiile despre media si comunicare, pentru a explica rolul transmitarii informatiilor corporative, al storytelling-ului si al managementului relatiilor asupra participantilor la piata de capital.