Effective Public Relations and Media Strategy

A considerably revised and updated new edition, covering contemporary diverse public relations and media practices. This new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information.

O noua editie considerabil revizuita si actualizata, care acopera diverse practici contemporane de relatii publice si mass-media. Aceasta noua editie contine cele mai bune editii anterioare si, in acelasi timp, inlocuieste tot materialul datat cu cifre noi si informatii avansate.