Effortless Experience

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

Intelepciunea conventionala sustine ca, pentru a creste loialitatea, companiile trebuie sa ,,incante" clientii depasind asteptarile la servicii. Dar oricat de interesante ar fi ofertele speciale, ,,factorul orbire" nu rezolva problemele clientilor. Aceasta carte prezinta o idee revolutionara despre cum sa castigi loialitatea clientilor.