Emotional Appeals in Advertising Banking Services

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

Luand in considerare criza financiara globala, provocarile actuale ale concurentei si open banking-ul si amenintarea emergenta a Brexit-ului, aceasta carte exploreaza implicatiile utilizarii atractiilor emotionale in publicitatea serviciilor financiare.