Enduring Strategic Brand

Author Luc Bardin investigates precisely what it takes to build and grow a Strategic Brand - and provides an effective system of 13 vital Brand imperatives that empower the enterprise to outperform competitors and sustainably deliver the best shareholder returns.

Autorul Luc Bardin investigheaza exact ce este nevoie pentru a construi si a dezvolta un brand strategic - si ofera un sistem eficient de 13 imperative vitale ale marcii care imputernicesc intreprinderea sa depaseasca concurentii si sa furnizeze in mod durabil cele mai bune randamente ale actionarilor.