Energy Branding

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.

Demonstrand potentialul de a construi marci puternice in sectorul energetic, aceasta carte exploreaza provocarile schimbarii perceptiei asupra energiei de la o afacere cu marfuri la un brand de consum. Furnizorii de energie sunt intampinati din ce in ce mai mult cu scepticism, indicand nevoia de a se concentra mai mult pe marketing si branding in industria energetica.