Engaging Employees through Strategic Communication

The second edition covers best practices in industry and practical theory and features case studies sourced from leading public relations and business communication organizations. It is essential reading for undergraduate and graduate students, academics, and practitioners in the fields of internal, corporate, and employee communication.

A doua editie acopera cele mai bune practici din industrie si teoria practica si prezinta studii de caz provenite de la organizatii de top in relatii publice si comunicare in afaceri. Este o lectura esentiala pentru studentii de licenta si masterat, cadrele universitare si practicienii din domeniile comunicarii interne, corporative si cu angajatii.