Engineering Legitimacy

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence.

Prin prisma industriei modei, Iva Petkova exploreaza nu numai modul in care organizatiile institutionalizate reactioneaza si se adapteaza la ascensiunea celor din afara start-up-urilor, ci si modul in care acesti ,,disruptori" din exterior cauta sa cultive legitimitatea si sa castige influenta.