Entertainment Public Relations

This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry.

Aceasta carte informativa ofera o privire esentiala asupra strategiilor, tacticilor si instrumentelor de relatii publice care au pus divertismentul de la Hollywood in centrul culturii populare globale. Se concentreaza in mod unic pe ciclul de relatii publice din fiecare segment al industriei divertismentului.