Entrepreneurial Finance, Crowdfunding, and Language

Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs’ social support and legitimation as well as access to external resources.

Considerand limbajul un instrument strategic relevant pe care antreprenorii si managerii il pot folosi pentru a cauta resurse externe, aceasta carte investigheaza si discuta daca si in ce conditii strategiile lingvistice pot facilita sprijinul si legitimarea sociala a antreprenorilor, precum si accesul la resurse externe.