Entrepreneurial Icebreakers

This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies – ready to use in entrepreneurship and strategy courses – that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.

Aceasta carte prezinta perspective cheie despre provocari si abordarile aplicate de acestea. Toate companiile sunt prezentate in 15 studii de caz predabile - gata de utilizare in cursurile de antreprenoriat si strategie - care reprezinta un nivel larg de diversitate in ceea ce priveste tarile, industriile, subiectele, fazele de crestere, provocarile si strategiile de internationalizare.