Entrepreneurship and Innovation

Provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. This title provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.

Ofera o imagine de ansamblu asupra teoriei, practicii si contextului antreprenoriatului si inovarii atat la nivel de industrie, cat si la nivel de firma. Acest titlu ofera studentilor o baza de idei si intelegeri concepute pentru a-si modela gandirea si comportamentul, astfel incat sa aprecieze rolul inovatiei si antreprenoriatului in economiile moderne si sa isi recunoasca propriile abilitati in acest sens.