Entrepreneurship: Starting, Growing and Maintaining Innovative Ventures

Provides readers with the fundamental knowledge, insights, concepts and tools that are essential in starting, growing and scaling ventures. The text is designed to prepare business and non-business students for the wide array of issues and situations they might confront during the venture creation, growing and scaling processes.

Ofera cititorilor cunostintele fundamentale, perspectivele, conceptele si instrumentele care sunt esentiale pentru pornirea, dezvoltarea si extinderea proiectelor. Textul este conceput pentru a pregati studentii de afaceri si non-business pentru o gama larga de probleme si situatii cu care s-ar putea confrunta in timpul proceselor de creare, crestere si extindere a intreprinderii.