Entrepreneurship the Disney Way

With rare insight into the inner workings of Disney, Entrepreneurship the Disney Way gives the reader the tools they need to lead effectively, to innovate, and to create a successful entrepreneurial organization modelled on one of the most successful companies in history.

Cu o perspectiva rara asupra functionarii interioare a Disney, Entrepreneurship the Disney Way ofera cititorului instrumentele de care au nevoie pentru a conduce eficient, pentru a inova si pentru a crea o organizatie antreprenoriala de succes, modelata dupa una dintre cele mai de succes companii din istorie.