Environmental Strategic Communication

This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.

Acest text constient social prezinta studentilor povesti de succes si strategii eficiente in relatiile publice de mediu, marketing si publicitate. Discutiile se refera la scrierea de editoriale ecologice, scrierea de articole ecologice, tactici de publicitate, inclusiv comunicate de presa, arta interviurilor pentru televiziune si video si perspicacitatea retelelor sociale.