Ephemeral Retailing

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.

Descris adesea ca fiind cel mai ,,fierbinte" fenomen de retail, retailul efemer se refera la cresterea magazinelor pop-up ca un nou mod de vanzare cu amanuntul. Aceste magazine temporare sunt concepute sa ,,apara" fara preaviz, sa atraga rapid multimi, apoi sa dispara sau sa se transforme in altceva.