Essential Equine Studies: Equine Business Management

A textbook prepared for college students on equine degree courses. Dealing with the business management side of working in the horse industry, it contains advice on subjects such as marketing and market research, preparing a business plan, raising finance, meeting investors, taxation and insurance, employing staff, and finance management.

Un manual pregatit pentru studentii de la cursuri de licenta in domeniul ecvestru. Acopera aspectul de management al afacerilor in industria ecvestra si contine sfaturi pe teme precum marketingul si cercetarea pietei, pregatirea unui plan de afaceri, atragerea de finantare, intalnirea cu investitorii, impozitare si asigurari, angajarea personalului si managementul financiar.