Essential Guide to Business for Artists and Designers

This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries.

With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise.

Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include:
- Building networks and successful negotiation tactics
- Promoting an engaging social media presence
- Business planning and money management
- Overview of legal, tax and intellectual property issues
- Setting up a website and trading online
- Exploiting innovation and future trends

As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America.

This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.

Aceasta a doua editie a celui mai bine vandut manual cuprinzator Ghidul esential pentru afaceri pentru artisti si designeri va face apel la o gama larga de artisti, producatori, designeri si fotografi care doresc sa infiinteze si sa stabileasca o practica artistica sau o afacere de design in cadrul vizualului. artele si industriile creative. Cu continut complet revizuit, trei noi capitole si profiluri ale artistilor si designerilor contemporani din intreaga lume, acest ghid conduce cititorul prin cele mai importante aspecte ale infiintarii si dezvoltarii unei intreprinderi profitabile. Oferind cunostinte vitale si instrumente pentru a dezvolta o viziune si a atinge cresterea afacerii, subiectele includ: - Construirea retelelor si tactici de negociere de succes - Promovarea unei prezente interesante in social media - Planificarea afacerii si gestionarea banilor - Prezentare generala a problemelor juridice, fiscale si de proprietate intelectuala online- Exploatarea inovatiei si a tendintelor viitoare, precum si exercitii de intreprindere special adaptate si diagrafie utila ms, aceasta editie recenta contine citate adecvate si resurse indispensabile, inclusiv un glosar extins si o lista de organisme si organizatii profesionale cheie din Marea Britanie, SUA, Canada, Australia si America de Sud. Acest manual este tiparit intr-un font prietenos dislexic si include noi harti mintale ilustrate si imagini color in intreaga lume.