Essentials of Digital Marketing

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

Acest manual usor de utilizat ofera o introducere captivanta in marketingul digital pentru a va ajuta sa intelegeti impactul canalelor digitale asupra operatiunilor de marketing. Introduce termenii si practicile esentiale ale marketingului digital si aplica teoria pentru a explica ratiunea alegerii utilizarii unei abordari specifice intr-un context dat.