Essentials of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Essentials of Global Marketing ofera o abordare concisa si usor de gestionat a subiectului. Structura accesibila duce cititorul prin intregul proces de planificare a marketingului international, iar conceptele fundamentale sunt luminate de exemple dintr-o gama larga de companii, mici si mari, din intreaga lume.